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Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies
Drawing on dynamic capabilities theory, the study aims to contribute to the existing literature by investigating the mediating role of integrated marketing communication (IMC) in the relationship between market orientation (MO) and customer-related…
PENGARUH STRUKTUR MODAL DAN STRUKTUR KEPEMILIKAN TERHADAP KINERJA PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI
This study aims to examine the effect of capital structure and ownership on company performance
with moderation of corporate governance in trade, service and investment sector companies in 2016-
2019. The research data was obtained from the…
with moderation of corporate governance in trade, service and investment sector companies in 2016-
2019. The research data was obtained from the…