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DETERMINANTS AND CLASSIFICATIONS OF ONLINE SHOPPING CONSUMERS’ PURCHASE INTENTION IN INDONESIA

Online shopping is still growing significantly, which is an upward trend for e-commerce platforms. It has grown in popularity among consumers for a number of reasons, driving Indonesian consumer
behavior. This study aims to identify determinants…

Tags: consumer behavior,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , e-commerce,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , online shopping

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