Trust as a factor for higher performance in healthcare: COVID 19, digitalization, and positive patient experiences (PERSPECTIVE)

Trust as a factor for higher performance in healthcare: COVID 19, digitalization, and positive patient experiences (PERSPECTIVE)

trust, healthcare, Covid-19, digital care

Hospitals that build a culture of trust with their employees,
patients, and wider communities create long-term relationships and improve the competitive edge of their business. One
of the most used definitions of trust defines the concept as
confidence in the reliability and integrity of the exchange partner [1]. In their definition, Morgan and Hunt [1] associated
trust with helpfulness, competency, responsibility, benevolence, honesty, and fairness as its vital components. Other
researchers further define trust as a company’s ability to
respond to consumer needs in risky situations [2]. Companies that will put the interest and welfare of their consumers,
employees, and wider communities before their profits, particularly in times of healthcare crises, earn their trust and
loyalty.

Vesna Cado

DOI :https://doi.org/10.1093/ijcoms/lyac011

Oxford University Press

30 July 2022

Sri Wahyuni

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