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Managing relationships between tourism companies and their suppliers: An approach beyond classical variables
This paper addresses the study of the antecedents and consequences of satisfaction of a company with its main supplier from different variables highlighted in the literature. Specifically, the objective is to analyse
the effect of trust, commitment…
the effect of trust, commitment…
Virtual teams are here to stay: How personality traits, virtuality and leader gender impact trust in the leader and team commitment
Teleworking has, today, become a necessity for many organizations, so effective virtual team management is critical. This study analyzes the influence of the personality traits of virtual team workers on team efficiency. To do so we examine the…
Developing a blog trust scale via an international Delphi panel
Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing…
Pengaruh Endorsement, Content Marketing, dan Trust Influencer Rachel Vennya Terhadap Purchase Intention Pada Followers Instagram
Hasil penelitian memiliki tujuan guna menganalis Pengaruh Endorsement, Content Marketing, serta TrustTerhadap Purchase Intention Pada Followers Instagram Rachel Vennya di seluruh wilayah Indonesia. Populasi penelitian ini adalah followers Instagram…
MEASURING CUSTOMER TRUST THROUGH DIGITAL TRANSFORMATION OF BANKING AS A COMPETITIVE ADVANTAGE
The financial and banking industry has implemented digitalization as a marketing weapon and realized industry 4.0. The purpose of this study was to determine the extent of the implementation of
banking digitalization in the expansion areas. The…
banking digitalization in the expansion areas. The…
CORPORATE SOCIAL RESPONSIBILITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH ELECTRONIC SERVICE QUALITY, TRUST DAN CUSTOMER SATISFACTION PADA INDUSTRI PERBANKAN INDONESIA
This article examines the effect of Corporate Social Responsibility (CSR) programs on customer loyalty that is mediated by service quality, trust and electorinic customer satisfaction. Using a sample
of 207 BUKU 4 bank customers in Indonesia who…
of 207 BUKU 4 bank customers in Indonesia who…
PENGARUH KEPERCAYAAN, KEPUASAN, DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN KEMBALI OLX INDONESIA
This study aims to test the trust, satisfaction, and service quality of OLX Indonesia's repurchase intention. The sample selection method used in this study is simple random sampling with respondents using OLX criteria. The type of data used in this…
ANALISA NIAT MITRA PENJUAL UNTUK MENGGUNAKAN APLIKASI PENGIRIMAN MAKANAN SECARA DARING
The presence of new variant of the covid 19 Omicron virus will certainly leads to the public alert. In order to prevent transmission, the government recommends that people should
reduce direct interactions between individuals. This condition is an…
reduce direct interactions between individuals. This condition is an…
Peran Trust Dalam Memediasi Antara Viral Marketing dan Celebrity Endorse Terhadap Purchase Decision Pada Produk Ms. Glow (Studi Kasus di Shopee JUSTMSGLOW)
Penelitian dengan tujuan untuk mengetahui peran Trust sebagai mediasi pengaruh Viral marketing dan Celebrity endorser terhadap purchase decision pada produk Ms. Glow Di toko online Shopee JUSTMSGLOW. Metode penelitian menggunakan metode kuantitatif,…
TELKOMNIKA Telecommunication Computing Electronics and Control
Conceptual model of internet banking adoption with perceived risk and trust factors
Understanding the primary factors of internet banking (IB) acceptance is
critical for both banks and users; nevertheless, our knowledge of the role of
users’ perceived risk and trust in IB adoption is limited. As a result, we
develop a conceptual…
critical for both banks and users; nevertheless, our knowledge of the role of
users’ perceived risk and trust in IB adoption is limited. As a result, we
develop a conceptual…