PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN HARGA
TERHADAP KEPUASAN KONSUMEN DALAM PERSPEKTIF ISLAM DI MIULAN
BOUTIQUE CEPER KLATEN

PENGARUH CITRA MEREK, KUALITAS PELAYANAN, DAN HARGA
TERHADAP KEPUASAN KONSUMEN DALAM PERSPEKTIF ISLAM DI MIULAN
BOUTIQUE CEPER KLATEN

Brand Image, Service Quality, Price, Consumer Satisfaction

This study aims to examine and analyze influence Brand Image, Service Quality,
and Price on Consumer Statifaction in an Islamic Perspective at Miulan Boutique
Ceper Klaten. In this study a quantitative descriptive approach. The technique
collected is in the form of primary data through questionnaire data distributed to
respondents called questionnaires. The data collection technique using the
Purposive Sampling collection technique is a sampling technique with certain
considerations such as consumer data as of January 2020 to December 2020,
having bought a product at Miulan Boutique, so this research was carried out by
distributing questionnaires and carried out by 77 consumers from 334 consumers
in Miulan Boutique. From this research, the Brand Cira variable hes a significant
effect on consumer satisfaction with the result value of the regression equation of
0,381 whit a t-count value of 3.331 greater than the t-table value of 1.9300 and
having a Sig value 0,001 less than 0,05 then Ho is accepted. The service quality
variable has a significant effect on consumer satisfaction with a regression value
of 0.262 and a t-count value of 2.914 which is greater than t-table 1.9930 and has
a Sig value of 0,005 less than 0,05 so Ho is accepted. The price variable has a
significant effect on consumer satisfaction with a regression value of 0.392 and tcount
value of 4.295 which is greather than t-table 1.9930 and has a Sig value of
0,000 less then 0.05. Brand Image, Service quality, Price together have a
significant effect on the customer satisfaction by 63,1%

Diah Uswatun Kasanah

20 Desember 2021

PERI IRAWAN

PDF

INDONESIA

TEXT