Push versus Pull motivations in entrepreneurial intention: The mediating effect of perceived risk and opportunity recognition
Dublin Core
Title
Push versus Pull motivations in entrepreneurial intention: The mediating effect of perceived risk and opportunity recognition
Subject
Push-pull factors
Entrepreneurial intention
Perceived risk
Opportunity Recognition
Entrepreneurial intention
Perceived risk
Opportunity Recognition
Description
Push and pull driving factors are important motivational antecedents of entrepreneurial intention. Perceptual variables, such as perceived risk in venture creation and opportunity recognition, also play a significant
role in this question. However, the existing research has not analyzed all these factors in conjunction, which would enable better identification of entrepreneurial intention. This study advances the understanding of
the relationship between push−pull factors and entrepreneurial intention through an analysis of the mediating effects of perceived risk and opportunity recognition. The results of a structural equation model (partial least squares, PLS) applied to a sample of 616 Spanish undergraduate students reveal that the influence of pull factors on entrepreneurial intention is positive, and partially mediated by opportunity recognition. However, the influence of push factors on entrepreneurial intention is indirect and negative. Push factors have a
negative impact on entrepreneurial intention, increasing individuals’ perceptions of risk in venture creation and undermining their opportunity recognition. The paper extends the current knowledge on how entrepreneurial intention is formed, integrating the Push-Pull Theory into Krueger’s 1993 Model of Entrepreneurial Intention, thus incorporating motivational and perceptual variables into a unified model. The results suggest practical implications for forming entrepreneurial intention in individuals from three perspectives: entrepreneurship education, public policy and practitioners. Specifically, these implications mainly focus on the importance of designing programs and policies aimed at favoring pull-related motivations (i.e., self-realization, independence), as well as helping develop perceptions that venture creation entails low risk and that an interesting high-value added business opportunity is recognized.
role in this question. However, the existing research has not analyzed all these factors in conjunction, which would enable better identification of entrepreneurial intention. This study advances the understanding of
the relationship between push−pull factors and entrepreneurial intention through an analysis of the mediating effects of perceived risk and opportunity recognition. The results of a structural equation model (partial least squares, PLS) applied to a sample of 616 Spanish undergraduate students reveal that the influence of pull factors on entrepreneurial intention is positive, and partially mediated by opportunity recognition. However, the influence of push factors on entrepreneurial intention is indirect and negative. Push factors have a
negative impact on entrepreneurial intention, increasing individuals’ perceptions of risk in venture creation and undermining their opportunity recognition. The paper extends the current knowledge on how entrepreneurial intention is formed, integrating the Push-Pull Theory into Krueger’s 1993 Model of Entrepreneurial Intention, thus incorporating motivational and perceptual variables into a unified model. The results suggest practical implications for forming entrepreneurial intention in individuals from three perspectives: entrepreneurship education, public policy and practitioners. Specifically, these implications mainly focus on the importance of designing programs and policies aimed at favoring pull-related motivations (i.e., self-realization, independence), as well as helping develop perceptions that venture creation entails low risk and that an interesting high-value added business opportunity is recognized.
Creator
Ricardo Martínez-Canas, Pablo Ruiz-Palomino, Juan Jose Jimenez-Moreno,
Jorge Linuesa-Langreo
Jorge Linuesa-Langreo
Source
https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/29/issue/2
Publisher
Elsevier Espana, S.L.U
Date
24 May 2023
Contributor
Sri Wahyuni
Rights
ISSN: 2444-8834
Format
PDF
Language
English
Type
Text
Coverage
Jurnal Internasional European Research on Management and Business Economics 2023
Files
Collection
Citation
Ricardo Martínez-Canas, Pablo Ruiz-Palomino, Juan Jose Jimenez-Moreno,
Jorge Linuesa-Langreo, “Push versus Pull motivations in entrepreneurial intention: The mediating effect of perceived risk and opportunity recognition,” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/6843.