Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes
Dublin Core
Title
Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes
Subject
Memes, Social Media, Covid-19, Health Communication, Credibility, Experiments
Description
This study used an experimental design to examine the credibility and persuasiveness of COVID-19-
related Internet memes. The study used a random sample of U.S. social media users (N ΒΌ 1,200) with source credibility as the theoretical framework. Results indicate that memes with expert source
attribution are more credible than those with nonexpert source attribution. The same applies to the persuasiveness of the memes. Memes with an objective message tone are also more credible and
persuasive than those with a subjective message tone. Additionally, there is a positive correlation between the credibility of a meme and its persuasiveness. Age correlates inversely with persuasion and pro-mask/vaccine memes are more credible and persuasive than anti-mask/vaccines memes. These results have implications regarding COVID-19 messaging as well as on meme-based communication.
related Internet memes. The study used a random sample of U.S. social media users (N ΒΌ 1,200) with source credibility as the theoretical framework. Results indicate that memes with expert source
attribution are more credible than those with nonexpert source attribution. The same applies to the persuasiveness of the memes. Memes with an objective message tone are also more credible and
persuasive than those with a subjective message tone. Additionally, there is a positive correlation between the credibility of a meme and its persuasiveness. Age correlates inversely with persuasion and pro-mask/vaccine memes are more credible and persuasive than anti-mask/vaccines memes. These results have implications regarding COVID-19 messaging as well as on meme-based communication.
Creator
Ben Wasike
Source
https://academic.oup.com/jcmc/article/27/2/zmab024/6503843
Publisher
Oxford University Press
Date
22 December 2021
Contributor
Sri Wahyuni
Format
PDF
Language
English
Type
Text
Coverage
Journal of Computer-Mediated Communication 00 (2022)
Files
Collection
Citation
Ben Wasike, “Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes,” Repository Horizon University Indonesia, accessed October 31, 2025, https://repository.horizon.ac.id/items/show/8734.