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Memes, Memes, Everywhere, nor Any Meme to Trust: Examining the Credibility and Persuasiveness of COVID-19-Related Memes
This study used an experimental design to examine the credibility and persuasiveness of COVID-19-
related Internet memes. The study used a random sample of U.S. social media users (N ¼ 1,200) with source credibility as the theoretical framework.…
related Internet memes. The study used a random sample of U.S. social media users (N ¼ 1,200) with source credibility as the theoretical framework.…
Authenticity Model of (Mass-Oriented Computer-Mediated Communication: Conceptual Explorations and Testable Propositions
While several major theories and models have emerged and guided research on computer-mediated communication (CMC) in the interpersonal context, equivalent theoretical development seems to be lacking in the study of mass-oriented CMC, despite a large…