Browse Items (9485 total)

document (17).pdf
Objective: This research aims to analyze how social media marketing activities (SMMA) affect brand equity in Muslim fashion brands among Gen Z. Additionally, the study aims to determine the mediating role of brand experience and brand trust in the…

1989-Article Text-7535-1-10-20240107.pdf
Research on financial market anomalies has always been a subject of fascination for researchers and investors alike. Over the years, numerous anomalies and patterns have been identified, one of which was the holiday market anomaly which …

12466-40118-1-PB.pdf
This research intends to figure out the influence of visual merchandising, product diversity, and hedonic shopping motivation on impulse buying among visitors to the Mr. DIY Jepara store. This study employs a quantitative approach, utilizing a…

document (1).pdf
Currently, most Indonesian universities have adopted an online academic management information system (AMIS) to provide academic and administrative service activities. This study aims to explore the relationship between the e-learning platforms and…

s12873-024-01145-0.pdf
A total of 20 paramedics were recruited and interviewed. They identified challenges in trauma response, including coordinating care, ensuring the accuracy and accessibility of patient information, and maintaining confidence and readiness.…

document (12).pdf
Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative…

document (8).pdf
With the rapid development of the Internet, the World Wide Web has become a carrier of a large amount of information. In order
to effectively extract and use this information, web crawlers that crawl various web resources have emerged.…

1958-Article Text-6815-2-10-20230808.pdf
This study aims to examine the effect of financial literacy and income on investment decisions mediated by financial behavior. This study uses secondary data by distributing questionnaires to lecturers at the Faculty of …

document (6).pdf
Objective: This paper aims to explore how a relational collaboration process is formed among bag and suitcase craftsmen in an Industrial Village in Indonesia.
Design/Methods/Approach: The study is a qualitative case study formulated from nine…

s12873-024-01114-7.pdf
The results show two main categories. The main categories “Management as a missing link in unexpected events” includes 9 subcategories: “The challenge of access to emergency resources and health facilities”, “Feeling of abandonment in medical…
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