Browse Items (9465 total)

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean…

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand…

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer…

Digital transformation involves reshaping business operations through digital technologies, fostering flexibility and responsiveness to market demands. For Hajj and Umrah travel companies, adopting digital transformation can drive productivity,…

This study examines the role of career development and work-life balance on job satisfaction among healthcare workers in Kubu Raya, West Kalimantan, with a focus on work engagement as a mediating variable. Utilizing a quantitative approach, data were…

The banking sector played a crucial role in global economic stability, supporting financial and investment activities. Prior to making funding decisions within the banking sector, investors required reliable information disclosure. The assessment of…

The goal of this study is to investigate how, in the era of Society 5.0, digital marketing strategies affect Maybelline lipstick product purchases in Indonesia. The main focus of this study is on how Instagram advertising and digital technologies…

This study aims to investigate the role of mental health as a mediator in the relationship between despotic leadership and employee well-being on job satisfaction. Specifically, it examines how despotic leadership and employee well-being affect the…

The aim of this research is to explore whether there is a relationship between cyberloafing and hustle culture on the performance of Generation Z employees across Indonesia, mediated by mental health. Data was collected through a questionnaire…

As we transition into the digital age, mastering economics becomes essential for navigating its opportunities and challenges. Economic proficiency involves effectively using economic concepts and terminology. This study aims to explore the key…