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The relationship between R&D subsidy and R&D cooperation in eco-innovative companies. An analysis taking a complementarity approach
We analyze whether eco-innovation has a positive or negative influence on the business performance of companies and, through the complementarity approach, whether the joint implementation of R&D subsidy and R&D cooperation increases or decreases the…
Generalized regression neuronal networks to predict the value of numismatic assets. Evidence for the walking liberty half dollar
Unstable fluctuations in financial markets caused by the 2008 financial crisis and currently by the Covid-19 crisis have generated greater concern among investors regarding their capital protection. In view of this situation, the consideration of…
The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization—the interconnection of markets and countries—and its…
Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on…
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension’s brand equity-formation, considering the mediating role of brand attitude and brand credibility and the…
The background music-content congruence of TV advertisements : A neurophysiological study
Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent,…
Analysing academics’ entrepreneurial opportunities: The influence of academic self-efficacy and networks
Academic entrepreneurial opportunities are a key factor in the development of new spin-offs. This study examines the relationship between academic entrepreneurial opportunities perceived by academics and these academics’ entrepreneurial self-efficacy…
Is there a problem with tourist use housing?
In the last five years, home rentals for tourists have generated significant media and social concern. Since the economic crisis of 2007−2008, online platforms have emerged that have boosted the collaborative economy and provided security and trust.…
Do clusters matter for foreign subsidiaries in the Era of industry 4.0? The case of the aviation valley in Poland
Many scholars underline the significance of clusters for knowledge spillovers and related benefits in terms of innovation and firm competitiveness. The Industry 4.0 technological scenario emphasizes dispersed technologically interconnected…