Shape-constrained nonparametric regression is a growing area in econometrics, statistics, operations research, machine learning, and related fields. In the field of productivity
and efficiency analysis, recent developments in multivariate convex…
Pairwise testing is an approach that tests every possible combinations of values of parameters. In this approach, number of all combinations are selected to ensure all possible pairs of parameter values are included in the final test suite.…
Push and pull driving factors are important motivational antecedents of entrepreneurial intention. Perceptual variables, such as perceived risk in venture creation and opportunity recognition, also play a significant
role in this question. However,…
Tags:entrepreneurial intention,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Opportunity Recognition,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Perceived risk,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Push-pull factors
COVID-19 is a disease caused by coronavirus 2 (SARS-CoV-2). This virus belongs to the group of viruses that infect the
respiratory system. Furthermore, the rapid rate of spread has made several countries implement a policy of implementing a…
This study aims to determine and explain the influence of Lifestyle, Brand Trust, Word Of Mouth and Packaging on Purchasing Decisions in the Soloraya Hydroponic Community (Kohisora). This research uses a quantitative descriptive approach. The…
This study aims to analyze the effect of service quality, product quality and word of mouth on purchasing decisions. The population is consumers at Purwokerto Cosmetic Warehouse. The sample of this study amounted to 100 respondents with the roscoe…
This study aims to analyze the impact of The Influence of Product Quality and
Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word
of Mouth as an Intervening Variable. Iphone users in Tangerang City are the
subjects of this…
Objective: This research aims to examine the influence of materialism, social comparison, and the bandwagon effect on purchase intention for luxury food products.
Design/Methods/Approach: This study adopts a quantitative approach and employs…
This research aims to investigate the influence of co-branding on consumer attitudes and purchase intentions, with social media as a moderating variable. This study focuses on the Hard13 Noir Low
and High co-branded products, with a sample of 200…
Tags:attitude toward co-branded product,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , co-branding,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Purchase Intention,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Social media
The purpose of this study is to analyze how the relationship between product quality, packaging design, and price with the reasons why people buy products simultaneously or sequentially. The method used is a quantitative descriptive method, or a…