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THE INFLUENCE OF A HERITAGE CITY BRANDING ON THE CITY’S BRAND IDENTITY AND BRAND IMAGE, AND TOURISTS’ VISITING DECISION
The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision.…
Factors that Influence the Decision to Choose Consumer Credit at PT BPR Baturaja (Perseroda) With Age as a Moderating Variable
As individuals age, they typically acquire more financial obligations, such as funding their children's education or planning for retirement, which can impact their decision to utilize consumer credit. This study aims to investigate the…
MediatingCustomerEngagementBasedonContentMarketing and Product Variety on Purchace Intention
This study investigated the role of content marketing and product variety on purchase decisions through customer engagement. The study was executed on the customers of local Indonesian footwear, namely Noosa Official, the MSME …
Implementation Of Ship Crew Health Qualifications BasedOn The 2006 Maritime Labor Convention (MLC) At PT. Conocophillips At PT. Sejatera Bahari Abadi Palembang Branch
This research aims to determine the implementation of ship crew health qualifications based on the 2006 Maritime Labor Convention (MLC) at PT. Eternal Maritime Prosperity Palembang. In this research the author used …
User Satisfaction With Inaportnet Services at PT. Indonesian Maritime Penascop Palembang Branch
User satisfaction can be defined as the user's feelings resulting from comparing the user's expectations of the product with actual results, achieved through satisfaction with the information system. User satisfaction can be seen …
Determinants Of Women’s Motivation As UMKM Actors In Improving The Family Economy In Medan City
The research aims to determine the determinants that influence women's motivation to become UMKM actors in improving the family economy in Medan City. This research uses quantitative methods with data collection …
TheEconomicIndependence of Islamic Boarding Schools From the Perspective of KH. Abdullah Syukri Zarkasyi and The Implementation with Ar-Raudlatul Hasanah Islamic Boarding School in Medan
The objective of this study is to examine the strategies employed by Ar-Raudlatul Hasanah Islamic boarding school in Medan in achieving economic independence and to ascertain the impact of this independence on institutional and …
The Influence of Net Interest Margin, Non-Performing Loans, and Capital Adequacy Ratio on the Stock Prices of KBMI 4 Banks
This study aims to examine the influence of net interest margin, non-performing loans, and capital adequacy ratio on the stock prices of banks classified as KBMI 4, which are listed on the Indonesia Stock Exchange (IDX) for the period from…
The Influence of Income Level, Financial Behavior and Financial Management on Financial Well-Being in the Sandwich Generation (Study in Sukaragam Village, Serang Baru District)
This research is intended to assess the influence of income level, financial behavior and financial management on financial well-being. This research is quantitative in nature and involves a population that includes …
Online Loan Fraud Cases in Indonesia: Diamond Fraud Dimensions
The purpose of this paper is to show fraud under the guise of online loans that harm the community and provide solutions so that people avoid these scams. In the Online Loan program, many people have complained about the…