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PENGARUH DIGITAL MARKETING, ELCTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE DI KOTA BATAM
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing, electronic word of mouth dan brand image terhadap keputusan pembelian skincare The Originote di Kota Batam. Penelitian ini menggunakan teknik kuantitatif dan sampel…
Pengaruh Social Media Marketing, Content Marketing, dan Brand Image Terhadap Keputusan Pembelian Produk Smartphone Samsung dan iPhone Pada Mahasiswa Universitas di Semarang
Samsung dan iPhone adalah merek-merek terkenal di smartphone pintar Indonesia dengan banyak pengguna. Saat ini, smartphone tidak hanya digunakan untuk berkomunikasi, tetapi juga sebagai alat pemasaran digital. Penelitian ini berfokus pada…
PENGARUH CELEBRITY ENDORSER TERHADAP BRAND IMAGE PRODUK PADA IKLAN TEH KEMASAN
Banyaknya pesaing dan tingginya permintaan pada produk makanan dan minuman, membuat pesaing begitu ketat, perusahaan didorong untuk lebih kreatif dalam menciptakan sebuah asosiasi merek dibenak konsumen agar keberadaan merek mereka diingat dan diakui…
THE INFLUENCE OF A HERITAGE CITY BRANDING ON THE CITY’S BRAND IDENTITY AND BRAND IMAGE, AND TOURISTS’ VISITING DECISION
The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision.…
MILLENNIALS' INTENTION TO BUY FASHION PRODUCTS AT SHOPEE DURING THE PANDEMIC OF COVID-19
This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of
millennial consumers in Pontianak who had never bought…
millennial consumers in Pontianak who had never bought…
PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN
This study aims to determine the effect of digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop pplication. This study also aims to determine
the effect of consumer trust mediating the relationship between…
the effect of consumer trust mediating the relationship between…
THE INFLUENCE OF BRAND IMAGE, ATMOSPHERE STORE AND PRICE PERCEPTION ON CUSTOMER SATISFACTION OF STARBUCKS GRAND PAKUWON - FOOD JUNCTION THROUGH PURCHASING DECISIONS
The objective of this study is to examine the impact of brand image, atmosphere, and price perception on customer satisfaction in relation to purchasing decisions. The research design employed is explanatory research through a quantitative approach.…
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA
This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence…
Pengaruh Brand Image Terhadap Purchase Intention Produk Toyota Astra Motor (TMMIN) di Jawa Barat
Penelitian ini difokuskan pada Toyota Astra Motor (TMMIN) di Jawa Barat, mengingat tingginya penjualan merek Toyota di wilayah tersebut. Data penjualan mobil tahun 2022 menunjukkan dominasi Toyota dengan jumlah unit yang signifikan. Dalam konteks…