Browse Items (13010 total)

This study aims to determine the influence of product quality, price, and E-WOM on customer loyalty at Nama Baik Café Surabaya. Design/methodology/approach – The population used is all café visitors in Surabaya, the number of which is unknown. This…

This study investigates the influence of product quality, price perception, and social media marketing on millennials' purchase decisions of Samsung smartphones in Sukabumi City, with purchase intention serving as a …

We often see the use of Hebel as a building wall, especially nowadays, because it is large and light, so the building can be completed more quickly. So product quality is a very important point in making consumer purchasing decisions, if the …

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean…

This research aims to find the influence of product design on purchasing decisions with price as a moderating variable. The grand theory in this research is relationship marketing, which is an approach to marketing that emphasizes fostering,…

The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on…

Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas layanan, dan lingkungan fisik terhadap loyalitas pelanggan di industri salon. Industri salon yang terus berkembang di Indonesia menghadirkan persaingan yang semakin ketat, sehingga…

The business world has become increasingly competitive lately. Business people must optimize their organizational performance to compete in the global market amidst an increasingly tight competitive environment. MSMEs or micro, small and medium…

Thiis study aiiims to determiine the effect of priice, product quailiity, aind promotiion on repurchaise iintentiion, wiith consumer saitiisfaictiion ais ain iinterveniing vairiiaible. Thiis quaintiitaitiive reseairch uses ai daitai collectiion tool…

The aim of this research is to determine the influence of price, product quality and brand image on interest in repurchasing fan bananas at Raja Banana Fan Medan in Igor’s. The population used in this research were people who had purchased Medan fan…