Objective: This research aims to examine the impact of Employee Stock Ownership Plans (ESOP) on the profitability of Tanzanian publicly listed firms.
Design/Methods/Approach: The research utilized a longitudinal design by employing secondary data…
Objective: This study aims to examine the effectiveness of positive electronic word of mouth (e-WOM) in influencing the purchase intention of the cosmetic retailer and the role of review helpfulness, customers' trust in e-WOM, and the role of brand…
Objective: This study aims to investigate the impact of knowledge and current penetration of fintech services on the overall performance of micro, small, and medium-sized enterprises (MSMEs), which in this case were fishermen and marine…
Objective: This study examines the benefits of online brand community interactivity in social media in the Indonesian automotive sector.
Design/Methods/Approach: The proposed model was empirically assessed using survey data from 332 Indonesian-based…