Objective: This study aims to examine the effect of self-control on loan repayment decisions of women market vendors in Mbeya municipality, Tanzania.
Design/Methods/Approach: This study employed a mixed research design. Primary data was collected…
Purpose: Technological developments and environmental changes are currently growing rapidly. This adaptation indirectly requires a company to continue to innovate, especially in the development of Start Up software. This study aims to examine the…
Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative…
Objective: This research aims to examine the impact of Employee Stock Ownership Plans (ESOP) on the profitability of Tanzanian publicly listed firms.
Design/Methods/Approach: The research utilized a longitudinal design by employing secondary data…
Objective: This study examines the benefits of online brand community interactivity in social media in the Indonesian automotive sector.
Design/Methods/Approach: The proposed model was empirically assessed using survey data from 332 Indonesian-based…
Objective: Previous studies identified a significant effect of financial distress experienced by a company on the delay in submitting its audited financial report. However, no analysis to identify whether the effect is direct or indirect by…
Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and trust.
Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique. The…
Objective: This study aims to examine the effectiveness of positive electronic word of mouth (e-WOM) in influencing the purchase intention of the cosmetic retailer and the role of review helpfulness, customers' trust in e-WOM, and the role of brand…
Objective: This study aims to investigate the impact of knowledge and current penetration of fintech services on the overall performance of micro, small, and medium-sized enterprises (MSMEs), which in this case were fishermen and marine…