Browse Items (11 total)
- Collection: Volume 30, Issue 3
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Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies
Drawing on dynamic capabilities theory, the study aims to contribute to the existing literature by investigating the mediating role of integrated marketing communication (IMC) in the relationship between market orientation (MO) and customer-related…
The impact of government legitimacy on the tourism industry during crises
Tourism services are particularly vulnerable to crises because of their hedonic and transitory nature. Notably, external crises have destination-wide negative impacts, which require a collective response usually led by
governments for a more…
governments for a more…
The luxury goods market: Understanding the psychology of Chinese consumers
The objective of this research is to construct a multifactorial model facilitating the assessment of the interrelation between aspects of Chinese consumers’ attitudes towards luxury items and their psychological intent to acquire such goods. The…
Observing the COVID-19 pandemic SOPs and sales performance: Evidence
from Khyber Pakhtunkhwa, Pakistan
The quick emergence of the COVID-19 pandemic has shaken the foundations of the world’s economy. Notably, women entrepreneurs were significantly in danger of income and sales due to the COVID-19 pandemic, which has had significant economic and social…
Determinants of interconnected corporate information. Evidence of the connectivity principle in integrated reporting
This paper aims to deepen knowledge of the principle of connectivity between financial and non-financial information defined in the Integrated Reporting (IR) conceptual framework. We have created a multidimensional connectivity index that is used to…
Effects of ethical leadership on individual learning and unlearning Mediation through affective commitment
This study examines the effects of ethical leadership on individual unlearning, explorative learning, and exploitative learning. We test the mediating role of affective supervisory commitment in the relationship between ethical leadership and these…
How to enhance the entrepreneurial intentions of the young population in rural areas: An approach from personal values and the socioeconomic environment
This study investigates the determinants of entrepreneurial intentions among university students in the rural region of Comarca Sierra Sur, Andalusia, Spain. Using the Theory of Planned Behavior, the analysis reveals that attitudes toward…
A cross-cultural analysis of perceived value and customer loyalty in restaurants
This paper explores the relationships between the social, emotional, functional, epistemic and conditional value perceived by customers and the key customer outcomes of satisfaction, retention and loyalty in the restaurant industry. Partial least…
Board gender diversity and employee productivity. The moderating role of female leaders
Drawing on the Motivational Role Modeling Theory and Critical Mass Theory, the main objectives of this paper are to analyze the impact of Board Gender Diversity (BGD) on Employee Productivity (EP) and to investigate the moderating role of a Female…