Browse Items (78 total)
- Collection: Vol 7, No 4 (2023) IJEBAR, Vol. 7 Issue 4, December 2023
Sort by:
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, CORPORATE IMAGE AND PERCEIVED VALUE ON CUSTOMER LOYALTY OF B2B TRUCK COMPANY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES
PT X is a multinational B2B automotive company that provides large trucks. Based on truck sales data from 2019 to 2021, PT X has experienced a decrease in truck sales. In July 2021, 2 out of 6 transactions failed because customers preferred to buy…
SHIFTING FROM DISCLOSURE TO ACTION: EMPOWERING STAKEHOLDERS VIA SUSTAINABILITY REPORTING
This research aims to determine the transition from openness to action in empowering stakeholders through reporting permits. The object of this research is companies registered in the Asia Sustainability Reporting Rating (ASRRAT) 2018-2022. The…
GREEN INNOVATION AND GREEN COMPETITIVE ADVANTAGE MEDIATE THE INFLUENCE OF GREEN MARKETING ORIENTATION ON GREEN MARKETING PERFORMANCE IN SME INDONESIA
This study aims to analyze the relationship between green innovation and green competitive advantage mediating the influence of environmentally friendly marketing orientation on the performance of environmentally friendly marketing using the SEM-PLS…
FEASIBILITY ANALYSIS OF DRAGON FRUIT (Hylocereus polyrhizus) FARMING
IN THE ORGANIC VILLAGE OF BEJI VILLAGE, WONOGIRI REGENCY
Dragon fruit plants are one of the horticultural products that are included in international commodities. Since entering the mid-2000s, dragon fruit has multiplied in various regions in Indonesia. Dragon fruit is one of the commodities whose…
THE ROLE OF WORK MOTIVATION IN IMPROVING EMPLOYEE
PERFORMANCE
The goal of this study is to evaluate the influence of the work environment and work discipline
on employee performance and motivation. The sample that was obtained consisted of 114
workers. According to the findings of the research, the…
on employee performance and motivation. The sample that was obtained consisted of 114
workers. According to the findings of the research, the…
SUITABILITY OF PLACEMENT AND ORGANIZATIONAL CLIMATE TO WORK
EFFECTIVENESS BY MEDIATING INDIVIDUAL CHARACTERISTICS
This study aims to understand how individual characteristics play an important
role in mediating the relationship between job placement, organizational climate
and work effectiveness. In this study, quantitative research methods were used.
Data…
role in mediating the relationship between job placement, organizational climate
and work effectiveness. In this study, quantitative research methods were used.
Data…
COMPARATIVE SOUNDNESS OF COMMERCIAL BANKS STATE-OWNED AND NATIONAL PRIVATE BANKS BASED ON RBBR
The soundness of banks is a critical issue to research because they serve as the backbone of a nation's economy. A bank's success in adhering to applicable regulations, executing risk management, and following the precautionary principle can be…
GENERATION Z PURCHASE DECISION ON TIK-TOK SHOP IN TASIKMALAYA CITY: ANALYSIS OF INNOVATION, QUALITIES, PROMOTION AND E-TRUST
This research aims to analyse consumer behavior regarding purchasing decisions in TikTok's live shopping based on Product Innovation, Product Quality, Promotion, and e-Trust. Furthermore, this research is a quantitative research involving stratified…
THE INFLUENCE OF EXPERIENTIAL MARKETING, SATISFACTION ON
CUSTOMER LOYALTY: A STUDY ON THE HOTEL INDUSTRY IN INDONESIA
This quantitative research investigates the relationship between Experiential
Marketing (X1), Satisfaction (X2), and Customer Loyalty (Y) in the hotel industry.
Data was collected through a questionnaire via goggle form with questions…
Marketing (X1), Satisfaction (X2), and Customer Loyalty (Y) in the hotel industry.
Data was collected through a questionnaire via goggle form with questions…
DETERMINATION OF AGROINDUSTRY DEVELOPMENT STRATEGY FOR SMALL AND MEDIUM ENTERPRISE CLUSTERS OF REGIONAL EXCELLENCE BASED ON LOCAL AGRICULTURAL RESOURCES TO SUPPORT
THE ECONOMY IN WONOGIRI RE
In supporting the government's progress and future development, it is necessary to make the agricultural sector-based industry Small and Medium Enterprises the leading sector in the development of a region. Wonogiri Regency is one of the regencies in…