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INFLUENCER CONTRIBUTIONS; DOES IT AFFECT MARKETING CONTENT FOR MSMEs’ CUSTOMER ENGAGEMENT?
The primary activity for businesses on social media is the creation of content, including both persuasive and informative content. Influencers are also thought to exist because they aid in the distribution of content related to commercial actors'…
INFLUENCER MARKETING SELECTION STRATEGY IN ORGANIZING THE GRAND OPENING MINI MARKET PROMOTIONAL ACTIVITIES PASARPRIMA YOGYAKARTA
This study aims to analyze the influencer marketing selection strategy in organizing the grand opening promotional activities at the Pasarprima mini market, Yogyakarta. This research is a qualitative research with data collection methods used by…
INFLUENTIAL FACTORS ON SMES INTENTION TO EXPORT FROM THE PERSPECTIVE OF INNOVATION DIFFUSION
A country's export level contributes greatly to its economy. Despite accounting for 99% of all companies, the contribution of small and medium-sized enterprises (SMEs) to national export in Indonesia is quite low, at 15.6%. The relatively low…
Information processing on smartphones in public versus
private
People increasingly turn to news on mobile devices, often while out and about, attending to daily tasks. Yet, we know little about whether atten-
tion to and learning from information on a mobile differs by the setting of use. This study builds on…
tion to and learning from information on a mobile differs by the setting of use. This study builds on…
Information sharing in a hybrid workplace: understanding
the role of ease-of-use perceptions of communication
technologies in advice-seeking relationship maintenance
Shifts to hybrid work prompted by the COVID-19 pandemic have the potential to substantially impact social relationships at work. Hybrid
employees rely heavily on digital collaboration technologies to communicate and share information. Therefore,…
employees rely heavily on digital collaboration technologies to communicate and share information. Therefore,…
INFORMATION SYSTEMS AND INTERNAL AUDIT IN STRENGTHENING THE FINANCIAL STATEMENTS OF THE MUHAMMADIYAH REGIONAL LEADERSHIP OF CIREBON REGENCY
In this era of globalization, every institution in Indonesia has financial records that have different reputations and needs. The performance of the institution can be measured and assessed through measured and estimated financial records, whose…
Information Technologies and System Evaluation:
Uses and Practices in the Online Context
The purpose of this paper is to have a clear understanding of user’s management strategies’ in an online information technologies environment. The contribution focuses on a recent exploratory study carried out with notarial e-tourism platforms for a…
INFORMATION TECHNOLOGY GOVERNANCE ASSESSMENT
USING THE COBIT 2019 FRAMEWORK AND
ISO/IEC 38500 AT RSUD XYZ
The advancement of Information Technology (IT) is a crucial prerequisite for bolstering the efficacy and efficiency of
organizational operations, encompassing healthcare establishments like RSUD XYZ. But problems like unreliable networks,…
organizational operations, encompassing healthcare establishments like RSUD XYZ. But problems like unreliable networks,…
Information Technology Governance Awareness: A Proposed Formula for
Assessment
This article aims to provide a proposed formula that can be used to measure the level of success in the practice of Information
Technology Governance. To obtain this formulation, in-depth surveys and interviews involving several experts are needed.…
Technology Governance. To obtain this formulation, in-depth surveys and interviews involving several experts are needed.…
Information Technology Implementation in SMEs:
A Comparison of Indonesia and Malaysia
Objective: The purpose of this study is to compare SMEs in Indonesia and Malaysia regarding the implementation of information technology, especially on the sustainable competitive advantage factors, IT adoption, perceived simplicity, green technology…