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THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING VARIABLES
This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean…
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS OF VIRTUAL ITEMS ON MOBILE LEGENDS BANG-BANG GAME WITH PRICE AS A MODERATION VARIABLE
This research aims to find the influence of product design on purchasing decisions with price as a moderating variable. The grand theory in this research is relationship marketing, which is an approach to marketing that emphasizes fostering,…
The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone
The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on…
The Influence of Price, Service Quality and Trust on Repurchase Decisions with Consumer Satisfaction as an Intervening Variable in Bandrek Sergei MSMEs
The business world has become increasingly competitive lately. Business people must optimize their organizational performance to compete in the global market amidst an increasingly tight competitive environment. MSMEs or micro, small and medium…
THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND PROMOTION ON REPURCHASE INTEREST WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ON MAYBELLINE PRODUCTS
Thiis study aiiims to determiine the effect of priice, product quailiity, aind promotiion on repurchaise iintentiion, wiith consumer saitiisfaictiion ais ain iinterveniing vairiiaible. Thiis quaintiitaitiive reseairch uses ai daitai collectiion tool…
THE INFLUENCE OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON INTEREST IN REPURCHASING KING BANANA FAN MEDAN IGOR IN MAKASSAR
The aim of this research is to determine the influence of price, product quality and brand image on interest in repurchasing fan bananas at Raja Banana Fan Medan in Igor’s. The population used in this research were people who had purchased Medan fan…
THE INFLUENCE OF PRICE, PLACE, PROMOTION, PROCESS, AND
PHYSICAL EVIDENCE ON PRODUCT PURCHASE DECISIONS
IN THE CREATIVE INDUSTRY (CASE STUDY ON OOAA PUZZLE)
The creative industry has shown promising growth within the last few decades globally and locally in Indonesia. However, the Covid-19 pandemic has presented major challenges for businesses in the industry. Most of the businesses in this industry have…
The Influence of Premiums, Claims and Profits on Risk Based Capital in Insurance Subsector Companies on the Indonesian Stock Exchange Period 2022-2023
The existence of the insurance company industry in Indonesia is considered very important by the government in overcoming the risks faced by society at any time. Because of this, the government imposes provisions for insurance companies regarding the…
The Influence of Personality Competence and Discipline on the Performance of the Teachers
The purpose of this study is to investigate the influence of personality competence and discipline on the performance of the teachers. The problem studied is the teacher performance. This studies examines the effect of personality…
THE INFLUENCE OF PERSON ORGANIZATIONAL FIT (PO FIT) AND COMPENSATION ON OCB (ORGANIZATION CITIZENSHIP BEHAVIOR) WITH MODERATION OF ORGANIZATIONAL CULTURE
The purpose of this study was to analyze the effect of person organizational fit and compensation on organizational citizenship behavior with moderating organizational culture. The population in this study were civil servants in the Bendan regional…