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TELKOMNIKA Telecommunication Computing Electronics and Control
Customer segmentation with RFM models and demographic variable using DBSCAN algorithm
The aims of this research was to identify prospective customers by
conducting customer segmentation based on recency, frequency, monetary
(RFM) values and demographic variables. The step were selected the data and
normalized. The normalized data…
conducting customer segmentation based on recency, frequency, monetary
(RFM) values and demographic variables. The step were selected the data and
normalized. The normalized data…
Prosiding Seminar Nasional Ilmu Komputer Universitas Semarang 2022
Customer Segmentation Menggunakan Algoritma K Means Cluster pada Halal Mart Semarang
Segmentasi pelanggan bertujuan untuk mengelompokan pelanggan yang memiliki kesamaan karakteristik. Segmentasi pelanggan diperlukan untuk dapat mempertahankan pelanggan lama dengan melakukan perencanaan pelayanan yang paling tepat untuk setiap…