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TELKOMNIKA Telecommunication Computing Electronics and Control
Customer segmentation with RFM models and demographic variable using DBSCAN algorithm
The aims of this research was to identify prospective customers by
conducting customer segmentation based on recency, frequency, monetary
(RFM) values and demographic variables. The step were selected the data and
normalized. The normalized data…
conducting customer segmentation based on recency, frequency, monetary
(RFM) values and demographic variables. The step were selected the data and
normalized. The normalized data…