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THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND
This study empirically builds a conceptual model that describes the effects of brand attachment, selfimage congruence, and brand experience on purchase intention. The focus of this research is to
examine the debate over the findings of previous…
examine the debate over the findings of previous…
THE EFFECTS OF BRAND EXPERIENCE ON BRAND LOYALTY MEDIATED BY BRAND PASSION, SELF-BRAND CONNECTION, BRAND AFFECTION, AND CUSTOMER SATISFACTION ON SMARTPHONE USERS IN INDONESIA
This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia. This study used a sample of 259…
THE INFLUENCE OF SELF-BRAND CONNECTION ON LOYALTY: BRAND EXPERIENCE AS A MEDIATOR
This study involved 145 respondents from the second-wave pioneer coffee product, with an interest in seeking answers: does the second-wave coffee product still have loyalists, even though
it has been overshadowed by the massive and widespread third…
it has been overshadowed by the massive and widespread third…