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THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR
This study aims to investigate the influence of revisit intention and self-concept on electronic wordof-mouth (E-WOM) among Gen Z using the Theory of Planned Behavior, particularly Mixue Ice
Cream & Tea consumers. In this quantitative study, the…
Cream & Tea consumers. In this quantitative study, the…
THE INFLUENCE OF BRAND PERSONALITY, BRAND AWARENESS, FASHION CONSCIOUSNESS, AND SATISFACTION AS INTERVENING VARIABLES ON MUSLIM FASHION PRODUCT LOYALTY IN INDONESIA
This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty.…
THE INFLUENCE OF SELF-BRAND CONNECTION ON LOYALTY: BRAND EXPERIENCE AS A MEDIATOR
This study involved 145 respondents from the second-wave pioneer coffee product, with an interest in seeking answers: does the second-wave coffee product still have loyalists, even though
it has been overshadowed by the massive and widespread third…
it has been overshadowed by the massive and widespread third…