This study aims to analyze the role of purchase intention in mediating the factors influencing ecommerce user satisfaction. The sample of this study was e-commerce users in Canggu Village, and 240 respondents were used. Data were collected by…
Tags:e-commerce users,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , intention to purchase,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , satisfaction dimension
Penyebaran Virus Corona Covid-19 saat ini sedang melanda dunia, Negera
indonesia juga terkena dampaknya, sehingga turut serta mempengaruhi dunia
pendidikan dimana proses belajar mengajar yang biasanya dilakukan secara tatap
muka diruang kelas.…
The purpose of this studyDigitalization of Taxation and Taxpayer Complianceis to re-examine how digitalization, attitude, social norms and perceived behavioral controlaffecttaxpayercompliancebased on a phenomenon that occurs …
The conditions of the Covid 19 outbreak during 2019 and 2020 made some people lose their jobs or income, which resulted in increased financial pressures. This research examines the influence of present fatalistic, materialism, financial knowledge,…
Tags:financial knowledge,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , financial stress,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , marital status,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , materialism,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , present fatalistic
This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of
millennial consumers in Pontianak who had never bought…
Tags:Brand Image,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , celebrity endorser,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , E-WOM,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , fashion,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Purchase Intention
Kantor Kepala Desa Karang Marga Semendawai Suku III OKU Timur
merupakan sebuah instansi milik desa yang bergerak dalam bidang pelayanan
masyarakat. Salah satu usaha untuk dapat meningkatkan produktivitas kerja
perangkat desanya adalah dengan cara…
The business world has become increasingly competitive lately. Business people must optimize their organizational performance to compete in the global market amidst an increasingly tight competitive environment. MSMEs or micro, small and medium…
Diera globalisasi seperti ini, laju perekonomian di Indonesia belum lah stabil.
Banyak sekali kendala perekonomian yang berdampak pada tatanan sektor
ekonomi masyarakat. Kurangnya lapangan pekerjaan memicu banyak orang
untuk melakukan berbagai…
Penting bagi investor untuk mengikuti pergerakan harga saham, karena hal ini
akan dapat dijadikan dasar investor untuk melakukan transaksi baik jual maupun
beli. Momentum pergerakan ini sebagai dasar investor dalam mengambil
keputusan investasi…
The need for banks to retain and acquire new customers amid an increasingly competitive business environment drives this research. Using Relationship Marketing, a marketing approach that emphasizes long-term relationships …