ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE
Dublin Core
Title
ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE
Subject
Quality; Product; Price; E-WOM; Purchase.
Description
The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of samples is calculated using the unknown
population formula. The number of samples obtained was 100 respondents. Hypothesis testing is done with regression analysis using SPSS. 27. The results of the study prove that product quality
(X1) partially has a negative and significant effect on purchasing decisions (Y) of Shopee consumers with a significance value of 0.000 <0.05; price (X2) partially has a positive and significant effect on the purchasing decision variable (Y) of shopee consumers with a significant value of 0.000 <0.05 and E-WOM (X3) partially has a positive and significant effect on purchasing decisions (Y) of shopee consumers with a significant value of 0.000 <0.05. The results also prove that product quality, price and E-WOM are able to explain as much as 53% of the variability in shopee consumer purchasing decisions, while 47% is explained by other variables outside the research model.
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of samples is calculated using the unknown
population formula. The number of samples obtained was 100 respondents. Hypothesis testing is done with regression analysis using SPSS. 27. The results of the study prove that product quality
(X1) partially has a negative and significant effect on purchasing decisions (Y) of Shopee consumers with a significance value of 0.000 <0.05; price (X2) partially has a positive and significant effect on the purchasing decision variable (Y) of shopee consumers with a significant value of 0.000 <0.05 and E-WOM (X3) partially has a positive and significant effect on purchasing decisions (Y) of shopee consumers with a significant value of 0.000 <0.05. The results also prove that product quality, price and E-WOM are able to explain as much as 53% of the variability in shopee consumer purchasing decisions, while 47% is explained by other variables outside the research model.
Creator
Muhammad Aufa Angga Ardana, Beta Asteria
Source
https://jurnal.stieww.ac.id/index.php/jrm/issue/view/71
Publisher
STIE Widya Wiwaha
Date
Juli 2024
Contributor
Sri Wahyuni
Rights
Online ISSN : 2624-492X
Print ISSN : 2355-9381
Print ISSN : 2355-9381
Format
PDF
Language
Indonesian
Type
Text
Coverage
Jurnal Riset Manajemen STIE Widya Wiwaha 2024
Files
Collection
Citation
Muhammad Aufa Angga Ardana, Beta Asteria, “ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE,” Repository Horizon University Indonesia, accessed October 31, 2025, https://repository.horizon.ac.id/items/show/5572.