Browse Items (14 total)

Objective: This study examines the benefits of online brand community interactivity in social media in the Indonesian automotive sector.
Design/Methods/Approach: The proposed model was empirically assessed using survey data from 332 Indonesian-based…

Objective: This study aims to investigate the impact of knowledge and current penetration of fintech services on the overall performance of micro, small, and medium-sized enterprises (MSMEs), which in this case were fishermen and marine…

Objective: This study aims to examine the effectiveness of positive electronic word of mouth (e-WOM) in influencing the purchase intention of the cosmetic retailer and the role of review helpfulness, customers' trust in e-WOM, and the role of brand…

Objective: This research aims to examine the impact of Employee Stock Ownership Plans (ESOP) on the profitability of Tanzanian publicly listed firms.
Design/Methods/Approach: The research utilized a longitudinal design by employing secondary data…

Objective: The study aims to investigate the influence of authentic leadership on organizational citizenship behavior (OCB) and examine the role of psychological empowerment and quality of working life (QWL) as mediation in the construction of…

Objective: Previous studies identified a significant effect of financial distress experienced by a company on the delay in submitting its audited financial report. However, no analysis to identify whether the effect is direct or indirect by…

Purpose: Technological developments and environmental changes are currently growing rapidly. This adaptation indirectly requires a company to continue to innovate, especially in the development of Start Up software. This study aims to examine the…

Objective: This study aims to examine the effect of self-control on loan repayment decisions of women market vendors in Mbeya municipality, Tanzania.
Design/Methods/Approach: This study employed a mixed research design. Primary data was collected…

Objective: This study aims to investigate two models that examine the role of employer branding in the relationship between work-life balance and employee retention in Generation Z workers.
Design/Methods/Approach: This study applied quantitative…

Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative…