Browse Items (8 total)
- Collection: Vol. 11 No. 1 (2022)
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THE EFFECTS OF BRAND EXPERIENCE ON BRAND LOYALTY MEDIATED BY BRAND PASSION, SELF-BRAND CONNECTION, BRAND AFFECTION, AND CUSTOMER SATISFACTION ON SMARTPHONE USERS IN INDONESIA
This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia. This study used a sample of 259…
THE INFLUENCE OF BRAND PERSONALITY, BRAND AWARENESS, FASHION CONSCIOUSNESS, AND SATISFACTION AS INTERVENING VARIABLES ON MUSLIM FASHION PRODUCT LOYALTY IN INDONESIA
This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty.…
EWOM CREDIBILITY, TRUST, PERCEIVED RISK, AND PURCHASE INTENTION IN THE CONTEXT OF E-COMMERCE: MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE
This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data
were collected from 247 e-commerce consumers in…
were collected from 247 e-commerce consumers in…
THE ROLE OF CRIME IN MODERATING THE IMPACT OF ECONOMIC GROWTH AND POVERTY: THE CASE OF WEST KALIMANTAN
This study aims to determine the effect of economic growth and education, which is thought to affect poverty. This study establishes crime as a moderating variable in fourteen districts and cities in West Kalimantan Province. The research data is…
THE EFFECT OF HALAL AWARENESS AND PERCEIVED QUALITY ON THE DECISION TO PURCHASE SNACKS WITH BRAND IMAGE AS A MEDIATION VARIABLE
The global Islamic market may be due to the fact that the growth rate of the Muslim population is almost double that of the Christians and is expected to double in the span of four decades. These conditions make many companies currently target sales…
DETERMINANTS OF ENTREPRENEURIAL CAREER CHOICE:
The purpose of this study was to ascertain the factors that influence accounting students' intentions to become entrepreneurs. The Theory of Planned Behavior (TPB) served as the theoretical foundation for this investigation. Subjective norms were…
STRUCTURE TRANSFORMATION IN INDONESIA: PERSPECTIVES FROM THE ECONOMICS AND LABOR IN THE INDUSTRY REVOLUTION 4.0
During the decade, the Indonesians faced many economic challenges. Whether in the form of the industrial revolution 4.0 to the COVID19 pandemic. These challenges have led to economic
transformation, starting from the agricultural, industrial, and…
transformation, starting from the agricultural, industrial, and…
IMPLEMENTATION OF CHANGE MANAGEMENT POLICY TO DEVELOP VILLAGE-OWNED BUSINESS ENTITIES
This research aims to identify internal and external factors in implementing BUMDes change management policies; to identify the changes that have occurred in BUMDes by using the theory of
Lewin's Three-Step Model and Kotter's 8 Step Change Model;…
Lewin's Three-Step Model and Kotter's 8 Step Change Model;…