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THE EFFECT OF HALAL AWARENESS AND PERCEIVED QUALITY ON THE DECISION TO PURCHASE SNACKS WITH BRAND IMAGE AS A MEDIATION VARIABLE
The global Islamic market may be due to the fact that the growth rate of the Muslim population is almost double that of the Christians and is expected to double in the span of four decades. These conditions make many companies currently target sales…
PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN
This study aims to determine the effect of digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop pplication. This study also aims to determine
the effect of consumer trust mediating the relationship between…
the effect of consumer trust mediating the relationship between…
THE INFLUENCE OF BRAND IMAGE, ATMOSPHERE STORE AND PRICE PERCEPTION ON CUSTOMER SATISFACTION OF STARBUCKS GRAND PAKUWON - FOOD JUNCTION THROUGH PURCHASING DECISIONS
The objective of this study is to examine the impact of brand image, atmosphere, and price perception on customer satisfaction in relation to purchasing decisions. The research design employed is explanatory research through a quantitative approach.…
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI BLANCO COFFEE YOGYAKARTA
The point of overall study was to determine the impact of marketing mix on consumer purchasing decisions at Blanco Coffee Yogyakarta. The sort of investigation employed was descriptive quantitative and employs the survey strategy. The people surveyed…
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA
This paper aims to investigate the effect of service quality, price, promotion, transaction security, and company loyalty on buying decision in Traveloka. This study uses multiple linear regression analysis. The sample uses in this study is 175 user…
Peran Trust Dalam Memediasi Antara Viral Marketing dan Celebrity Endorse Terhadap Purchase Decision Pada Produk Ms. Glow (Studi Kasus di Shopee JUSTMSGLOW)
Penelitian dengan tujuan untuk mengetahui peran Trust sebagai mediasi pengaruh Viral marketing dan Celebrity endorser terhadap purchase decision pada produk Ms. Glow Di toko online Shopee JUSTMSGLOW. Metode penelitian menggunakan metode kuantitatif,…