Browse Items (8 total)
- Collection: Vol. 13 No. 1 (2024)
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LEVERAGING STRATEGIC ORIENTATIONS IN ACHIEVING A COMPETITIVE ADVANTAGE AMONG MSMES: A CROSS-COUNTRY MARKETING ANALYSIS
This study aims to understand the extent to which market orientation, learning orientation, and entrepreneurial orientation contribute to the marketing performance of micro, small, and medium enterprises (MSMEs) in Indonesia, Australia (Perth and…
UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA
An important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key
components of the Theory of Planned Behavior (TPB) (attitude,…
components of the Theory of Planned Behavior (TPB) (attitude,…
EMPLOYEE PERFORMANCE IN THE NEXUS OF LEADERSHIP AGILITY, PERCEIVED ORGANIZATIONAL SUPPORT, ORGANIZATIONAL COMMITMENT AND READINESS FOR CHANGE
This research aims to explore the multifaceted impact of Industry 4.0 on employee performance through the involvement of leadership agility, perceived organizational support, organizational
commitment, and readiness for change in PT Angkasa Pura I…
commitment, and readiness for change in PT Angkasa Pura I…
POST-COVID-19 PANDEMIC RECOVERY OF HOUSEHOLD WELFARE
This study aims to investigate the post-COVID-19 pandemic recovery on household welfare in the Greater Jakarta area a result of the government’s policy of the enforcement of public activity
restrictions (Pemberlakuan Pembatasan Kegiatan Masyarakat,…
restrictions (Pemberlakuan Pembatasan Kegiatan Masyarakat,…
PURCHASE INTENTION BEHAVIOR IN CO-BRANDING PRODUCTS WITH SOCIAL MEDIA AS A MODERATING VARIABLE
This research aims to investigate the influence of co-branding on consumer attitudes and purchase intentions, with social media as a moderating variable. This study focuses on the Hard13 Noir Low
and High co-branded products, with a sample of 200…
and High co-branded products, with a sample of 200…
HOW ARE MSMES PERFORMING FOLLOWING THE COVID-19 PANDEMIC? THE ROLE OF MSME ACTORS’ CREATIVE SELF-EFFICACY, DYNAMIC CAPABILITY, AND INNOVATIVE WORK BEHAVIOR
This research aims to analyze the effect of Micro, Small, and Medium Enterprise (MSME) actors’ creative self-efficacy, dynamic capability, and innovative work behavior on the MSME performance. The data was collected through questionnaires distributed…
MARKET POWER, BANK-SPECIFIC FACTORS, AND MACROECONOMIC EFFECTS ON BANKING PROFITABILITY IN INDONESIA: BEFORE AND AFTER THE COVID-19 PANDEMIC
This paper examines the impact of market power, bank-specific factors, and macroeconomic changes on profitability in conventional and Islamic banking in Indonesia before and after the COVID-19 pandemic. The data was collected quarterly from 6…
DETERMINANTS AND CLASSIFICATIONS OF ONLINE SHOPPING CONSUMERS’ PURCHASE INTENTION IN INDONESIA
Online shopping is still growing significantly, which is an upward trend for e-commerce platforms. It has grown in popularity among consumers for a number of reasons, driving Indonesian consumer
behavior. This study aims to identify determinants…
behavior. This study aims to identify determinants…