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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA

This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence…

Tags: Brand Image,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Buying interest,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Price,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Product quality

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