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ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE
The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…
ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH REAL PROPERTY MELALUI DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING DI YOGYAKARTA
The research aims: 1) to determine the effect of product quality, price and digital marketing on purchasing decisions of real estate consumers in Yogyakarta. 2) To find out the effect of product quality and price on digital marketing for real estate…
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA
This paper aims to investigate the effect of service quality, price, promotion, transaction security, and company loyalty on buying decision in Traveloka. This study uses multiple linear regression analysis. The sample uses in this study is 175 user…
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA
This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence…
Relevansi Konsep Marketing Mix dalam Keputusan Pembelian Konsumen
Penelitian ini bertujuan untuk menguji pengaruh faktor marketing mix yang meliputi variabel product, price, promotion, dan physical evidence terhadap keputusan pembelian konsumen pada
Mie Gacoan Jember. Desain penelitian yang digunakan adalah…
Mie Gacoan Jember. Desain penelitian yang digunakan adalah…