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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GUDEG YU DJUM YOGYAKARTA JL. WIJILAN No. 31 KOTA YOGYAKARTA
This study was conducted to analyze the variables that affect customer satisfaction Gudeg Yu Djum Yogyakarta. The independent variables consist of Product Quality (X1), Service Quality (X2), and Price Perception (X3). The dependent variable is…
THE INFLUENCE OF BRAND IMAGE, ATMOSPHERE STORE AND PRICE PERCEPTION ON CUSTOMER SATISFACTION OF STARBUCKS GRAND PAKUWON - FOOD JUNCTION THROUGH PURCHASING DECISIONS
The objective of this study is to examine the impact of brand image, atmosphere, and price perception on customer satisfaction in relation to purchasing decisions. The research design employed is explanatory research through a quantitative approach.…