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PENGARUH KETERLIBATAN PELANGGAN, SIKAP PEMBELIAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN APLIKASI SOCIOLLA TERHADAP NIAT BELI PRODUK SKINCARE MELALUI PEMASARAN VIRAL SEBAGAI VARIABEL INTERVENING

The viral marketing phenomenon occurred in cyberspace drives many changes in the marketing. In the past several years, there was a lot of viral news spreading in the society. In the skincare sector, industry attracts many fans through various ways,…

Tags: attitude towards the purchase,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , customer engagement,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , perceived ease of use,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Purchase Intention,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , viral marketing.

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