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AN ANALYSIS OF DETERMINANTS OF E-COMMERCE-BASED ACCOUNTING INFORMATION SYSTEMS ADOPTION ON THE PERFORMANCE OF MILLENNIAL MSME IN MEDAN CITY
This study aims to determine the effect of perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use the service of e-commerce-based accounting information systems on Millennial MSME performance. The…
PENGARUH KETERLIBATAN PELANGGAN, SIKAP PEMBELIAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN APLIKASI SOCIOLLA TERHADAP NIAT BELI PRODUK SKINCARE MELALUI PEMASARAN VIRAL SEBAGAI VARIABEL INTERVENING
The viral marketing phenomenon occurred in cyberspace drives many changes in the marketing. In the past several years, there was a lot of viral news spreading in the society. In the skincare sector, industry attracts many fans through various ways,…