Browse Items (9465 total)
Sort by:
CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI
As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts,
and local wisdom of ancient Balinese tourism and ecotourism on which tourism
village products depends. However, the low level of innovation in products…
and local wisdom of ancient Balinese tourism and ecotourism on which tourism
village products depends. However, the low level of innovation in products…
Construction of Enterprise Logistics Decision Model Based on Supply Chain Management
In the logistics decision-making of supply chain management, both professional logistics enterprises and enterprises that need to use the logistics system are pursuing efficient, low-cost, convenient and fast business model and effective management…
CONSUMER ANALYSIS IN THE USE OF TOURISM TRANSPORTATION FACILITIES THROUGH PROMOTIONAL BY TOURIST FACTORS AT PT. KISWAH MULYA SEJAHTERA CIREBON
This study aims to expose the promotion implementation and consumer development in using tourism transportation facilities and determine the relationship between promotion and consumer behavior in using tourism transportation facilities. This…
CONSUMER ATTITUDES TOWARDS GREEN PRODUCTS:
EXPLORATION OF THE ROLE OF FUNCTIONAL VALUES, EMOTIONAL VALUES,
AND SUBJECTIVE NORMS
Increasing public awareness and concern for environmental preservation has a
positive impact on the development of green marketing. This research aims to
analyze the influence of functional value and emotional value on consumer attitudes.
This…
positive impact on the development of green marketing. This research aims to
analyze the influence of functional value and emotional value on consumer attitudes.
This…
CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA
This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research…
Consumer evaluation of food quality and the role of environmental cues. A comprehensive cross-country study
Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers’ concern for sustainability aspects in their food buying decisions warrants special
attention to environmental-social…
attention to environmental-social…
CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT
Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand…
CONSUMER LOYALTY REVIEWED FROM BRAND IMAGE, SOCIAL MEDIA, LIFESTYLE AND PRODUCT INNOVATION
(Study on iPhone Users in Solo )
The research was conducted with the aim of knowing and explaining the influence of Brand Image, Social Media, Lifestyle, and Product Innovation on Consumer Loyalty of iPhone Users in Solo City. The distribution of questionnaires and documentation of…
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS
This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The…
Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable
One of the sectors that pollute the environment is the cosmetics sector. Pay close attention to the packaging and microplastic waste that have been produced. Presently, the cosmetics company Garnier create a Garnier Green Beauty …