In the highly dynamic and fast growing online mobile gaming industry, revenue streams are the most important for the game developers. One of the significant ways to generate revenues is to boost the in-app purchases by gamers. Using…
Tags:Addiction,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , In-app purchase intention,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Online mobile gaming,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , SOR framework
The financial technology (fintech) companies utilize social media for many purposes. The increasing of digitalization in the fintech companies make consumers easier to make a purchase or an investment. This condition provides a phenomenon in which…
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on…
Tags:AIO,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Lifestyle market segmentation,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , perceived value,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Purchase Intention
This study focuses on the use of an important IT innovation--software-as-a-service (SaaS), and draw on sensemaking and the
dedication-constraint framework to explain the formation of SaaS commitment. Building on and extending prior studies, we posit…
Introduction: In low resource settings (LRS), utilization of Computed Tomography scan (CTS) for mild traumatic
brain injuries (mTBIs) presents unique challenges and considerations given the limited infrastructure, financial
resources, and trained…
Objective: Mobile health (m-health) is a fast-growing service that enables users to consult with doctors remotely. This research investigates the factors influencing m-health adoption in Indonesia using The Unified Theory of Acceptance and Use of…
Individuals rely on messaging platforms to form and maintain intimate relationships, trusting shared information will remain within intended digi-
tal confines. However, the screenshot feature allows people to capture and store pieces of private…
Patients with cancer frequently visit the emergency department (ED) and are at high risk for hospitalization due to severe illness from cancer progression or treatment side effects. With an aging population and rising cancer incidence rates…
An important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key
components of the Theory of Planned Behavior (TPB) (attitude,…
Tags:Attitudes,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , entrepreneurial behavior,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , entrepreneurial intention,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , perceived behavioral control,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , subjective norms
This article examines how people understand technology-mediated abuse (TMA) between adult romantic partners. Because knowledge and
attitudes regarding sensitive issues are created and shaped via technology, users’ interpretations are crucial to…