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THE INFLUENCE OF TRUST, EASE OF USE, AND RISK PERCEPTION ON PURCHASE INTENTION AT TOKOPEDIA
The purpose of this study is to examine the relationship between trust, ease of use, and risk perception on purchase intention at Tokopedia. This study employs quantitative methods, with purposive sampling as the sampling method. The participants in…
FACTORS AFFECTING NON-PERFORMING LOANS IN STATE-OWNED BANKING
This research aims to analyze the influence of macroeconomic factors projected by inflation and bank-specific factors used, namely Return on Asset, Equity to Asset Ratio, and Bank Size on Non-Performing Loan of State-Owned Banking for the period…
PENERAPAN MANAJEMEN KINERJA DALAM SUMBER DAYA MANUSIA PADA UMKM CAFE UNCLE JACK
Manajemen Kinerja adalah suatu prosedur berkaitan dengan cara membimbing serta mengembangkan mutu karyawan dalam bekerja. Dimana hasil kerja karyawan menjadi tolak ukur sistem penganggaran perusahaan. Dengan mengoptimalkan kinerja,
membutuhkan…
membutuhkan…
ANTECEDENTS INNOVATION CAPABILITY AND CONSEQUENCES IT PERFORMANCE IN THE KERANGGAN VILLAGE TOURISM
Through the mediation of innovative capability, this study intends to determine the degree and direction of the influence of knowledge management and work environment on the performance of Pokdarwis in the village of Kerangan. Quantitative research…
Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior (OCB) Karyawan Bakti Timah Medika
Organizational Citizenship Behavior menjadi salah satu aspek yang penting bagi karyawan di bidang kesehatan. Penelitian ini ditujukan guna mengetahui seberapa besar motivasi kerja dan kepuasan kerja berdampak terhadap OCB karyawan. Analisis regresi…
ANTECEDENTS CUSTOMER DELIGHT AND CONSEQUENCES IT
(Study on Padang Restaurants and Sundanese Restaurants in Jakarta)
Urban people have a lifestyle of enjoying culinary as a tourist activity and sharing their dining experiences through social media. The purpose of this study was to determine whether 1) Perception of food authenticity, 2) Servicescape, 3) Service…
STRATEGI PEMASARAN UMKM LEDYS CAKE PADA ERA DIGITAL DI KOTA TANJUNGPINANG
Perkembangan teknologi dan persaingan usaha semakin tinggi membuat pelaku UMKM harus memiliki strategi pemasaran yang baik untuk dapat bersaing dengan para kompetitornya. Penelitian ini dilakukan untuk mengetahui strategi pemasaran yang…
EFFECTIVENESS AND IMPLICATIONS OF PROVISION OF COVID-19 ASSISTANCE FOR MSMES IN TANJUNGPINANG CITY
The purpose of this study was to analyze the effectiveness of providing covid-19 assistance to MSMEs in Tanjungpinang City using measurement indicators in the form of timeliness and accuracy in making choices, as well as to analyze the impact caused…
ANALYSIS OF THE INFLUENCE OF CONSUMER BEHAVIOR ON THE DECISION OF APPLYING MULTI-PURPOSE LOANS IN FINANCIAL TECHNOLOGY (FINTECH)
The purpose of this study is to analyze the effect of consumer behavior on the decision to submit a multipurpose loan for funds in the science and technology sector. The sample used in this study was 80 respondents. By using the accidental sampling…
Dampak Pemasaran Digital bagi UMKM Pondok Etam
Usaha Mikro Kecil Menengah atau UMKM merupakan usaha yang dibentuk oleh sekelompok orang atau individu secara mandiri. Pemasaran digital merupakan suatu strategi atau kegiatan pemasaran seperti promosi produk yang dilakukan melalui media digital.…