Browse Items (9170 total)
Sort by:
Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on…
Understanding the Formation of Software as a Service (Saas) Commitment
the Relational Value Creation Perspective
This study focuses on the use of an important IT innovation--software-as-a-service (SaaS), and draw on sensemaking and the
dedication-constraint framework to explain the formation of SaaS commitment. Building on and extending prior studies, we posit…
dedication-constraint framework to explain the formation of SaaS commitment. Building on and extending prior studies, we posit…
Understanding the Determinants of m-Health Adoption in Indonesia
Objective: Mobile health (m-health) is a fast-growing service that enables users to consult with doctors remotely. This research investigates the factors influencing m-health adoption in Indonesia using The Unified Theory of Acceptance and Use of…
Understanding screenshot collection and sharing on
messaging platforms: a privacy perspective
Individuals rely on messaging platforms to form and maintain intimate relationships, trusting shared information will remain within intended digi-
tal confines. However, the screenshot feature allows people to capture and store pieces of private…
tal confines. However, the screenshot feature allows people to capture and store pieces of private…
UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA
An important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key
components of the Theory of Planned Behavior (TPB) (attitude,…
components of the Theory of Planned Behavior (TPB) (attitude,…
Understanding darkness: age, sex, and tech-proficiency in
knowledge and perceptions of technology-mediated abuse
This article examines how people understand technology-mediated abuse (TMA) between adult romantic partners. Because knowledge and
attitudes regarding sensitive issues are created and shaped via technology, users’ interpretations are crucial to…
attitudes regarding sensitive issues are created and shaped via technology, users’ interpretations are crucial to…
UNDERSTANDING BRAND STRATEGY: A REVIEW
This research is a descriptive study with a qualitative approach. Data collection was carried out by literature study of various articles related to brand strategy, brand space, brand equity distribution, and digital brand strategy. The purpose of…
Underpricing Determinants on the Public Offering of Primary Shares (IPO) in Indonesia Stock Exchange 2015-2019
This study aims to obtain empirical evidence about the influence of Underwriter's Reputation, Return On Assets, Company Age, Company Size, Debt to Equity Ratio on Underpricing. The independent variables used in this study are …
Under-the-radar engagement: how and why news users
limit their public expression
Beyond digital news consumption, users may express themselves in relation to the consumed news—for example, through commenting, sharing, or
reacting. They may also limit what is termed here news engagement visibility, the extent to which a user’s…
reacting. They may also limit what is termed here news engagement visibility, the extent to which a user’s…
Uncovering gender stereotypes in controversial science
discourse: evidence from computational text and visual
analyses across digital platforms
This study examines how gender stereotypes are reflected in discourses around controversial science issues across two platforms, YouTube
and TikTok. Utilizing the Social Identity Model of Deindividuation Effects, we developed hypotheses and research…
and TikTok. Utilizing the Social Identity Model of Deindividuation Effects, we developed hypotheses and research…