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PENGARUH PROMOSI MELALUI APLIKASI ONLINE, PENGALAMAN KONSUMEN, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KEMBALI PRODUK MIXUE YOGYAKARTA
This research was conducted to examine the effect of promotions through online applications, consumer experience, product variety, and service quality on repurchase intentions in Mixue Yogyakarta. The selection of the sample in this study used a…
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GUDEG YU DJUM YOGYAKARTA JL. WIJILAN No. 31 KOTA YOGYAKARTA
This study was conducted to analyze the variables that affect customer satisfaction Gudeg Yu Djum Yogyakarta. The independent variables consist of Product Quality (X1), Service Quality (X2), and Price Perception (X3). The dependent variable is…
PENGARUH KEPERCAYAAN, KEPUASAN, DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN KEMBALI OLX INDONESIA
This study aims to test the trust, satisfaction, and service quality of OLX Indonesia's repurchase intention. The sample selection method used in this study is simple random sampling with respondents using OLX criteria. The type of data used in this…
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA
This paper aims to investigate the effect of service quality, price, promotion, transaction security, and company loyalty on buying decision in Traveloka. This study uses multiple linear regression analysis. The sample uses in this study is 175 user…
PENGARUH HARGA, KUALITAS LAYANAN DAN PROGRAM PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BERKELANJUTAN
This study examined the effect of price, service quality and promotion on sustainable purchasing decisions. The sample used was 60 respondents with the criteria of respondents who used Mamochi products in Yogyakarta. The data was collected using non…