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Analysis of Green Marketing and Viral Marketing on Purchasing Decisions Through Consumer Behavior as an Intervening Variable (Case Study on Nike Shoes in Indonesia)
This study aims to determine the effect of green marketing and viral marketing on purchasing decisions through consumer behavior as an intervening variable (case study on Nike shoes in Indonesia). The research methodology uses …
The Value of Firm: The Influence of Capital Structure and Profitability in Supermarket Sub-industry Companies Listed on the Indonesia Stock Exchange for the 2018-2023 Period
One of important role for the company is the perception of the community, especially investors in shaping the company's image through the value of firm. Companies that are able to manage resources efficiently will be more successful …
The Influence of Capital, Labor, and Technology on MSME Performance with the Implementation of Digital Accounting as a Moderating Variable
The purpose of this study is to determine the effect of capital, labor and technology on the performance of MSMEs with the application of digital accounting as a moderating variable. This study was conducted on 100 respondents of MSME…
Building Customer Happiness: Service Quality, Relationship Quality, and Customer Trust
This study explores the impact of service quality, relationship quality, and customer trust on customer happiness. As customer satisfaction evolves into a deeper need for happiness, businesses are compelled to focus on factors that foster long-term…
Study ofthe Role of Digital Literacy in Mitigatingthe Spread of Online Gambling as aPopular Cyber Crime in Indonesia
The spread of online gambling as a cyber crimehas become a major problem in Indonesia. This type of cyber crime has a huge influence on various levels of society, both from a social and economic perspective. This research aims …
Share Price Performance of Banking Issuers After Dividend Cum-Date
The primary objective of this analysis is to examine the fluctuations in stock prices post dividend distribution, and to evaluate how dividends affect stock performance over a one-year period following their allocation. Statistical…
Pengaruh Endorsement, Content Marketing, dan Trust Influencer Rachel Vennya Terhadap Purchase Intention Pada Followers Instagram
Hasil penelitian memiliki tujuan guna menganalis Pengaruh Endorsement, Content Marketing, serta TrustTerhadap Purchase Intention Pada Followers Instagram Rachel Vennya di seluruh wilayah Indonesia. Populasi penelitian ini adalah followers Instagram…
Pengaruh Celebrity Endorser, Brand Equity dan Customer Bonding terhadap Loyalitas Pelanggan Tokopedia
Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh celebrity endorser, ekuitas merek dan ikatan pelanggan terhadap loyalitas pelanggan Tokopedia. Dalam penelitian ini populasinya terdiri dari masyarakat yang pernah menggunakan Tokopedia…
Pengaruh Social Media Marketing, Content Marketing, dan Brand Image Terhadap Keputusan Pembelian Produk Smartphone Samsung dan iPhone Pada Mahasiswa Universitas di Semarang
Samsung dan iPhone adalah merek-merek terkenal di smartphone pintar Indonesia dengan banyak pengguna. Saat ini, smartphone tidak hanya digunakan untuk berkomunikasi, tetapi juga sebagai alat pemasaran digital. Penelitian ini berfokus pada…
Tourist Attractions, Perceived Value, Destination Image, and Loyalty Motivation: A Mediating Variable Analysis
This study examines and analyzesvarious factors affecting tourist satisfaction and loyalty towards the agro-tourism destination in Tanah Karo. This study utilizes a quantitative research approach with a descriptive methodology to analyze the impact…