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UNDERSTANDING THE INTENTION OF MILLENNIAL GENERATION ON INVESTMENT THROUGH THE FINANCIAL TECHNOLOGY APPLICATION
The financial technology (fintech) companies utilize social media for many purposes. The increasing of digitalization in the fintech companies make consumers easier to make a purchase or an investment. This condition provides a phenomenon in which…
Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on…
Understanding the Formation of Software as a Service (Saas) Commitment
the Relational Value Creation Perspective
This study focuses on the use of an important IT innovation--software-as-a-service (SaaS), and draw on sensemaking and the
dedication-constraint framework to explain the formation of SaaS commitment. Building on and extending prior studies, we posit…
dedication-constraint framework to explain the formation of SaaS commitment. Building on and extending prior studies, we posit…
Understanding the factors that influence CT utilization for mild traumatic
brain injury in a low resource setting - a qualitative study using the
Theoretical Domains Framework
Introduction: In low resource settings (LRS), utilization of Computed Tomography scan (CTS) for mild traumatic
brain injuries (mTBIs) presents unique challenges and considerations given the limited infrastructure, financial
resources, and trained…
brain injuries (mTBIs) presents unique challenges and considerations given the limited infrastructure, financial
resources, and trained…
Understanding the Determinants of m-Health Adoption in Indonesia
Objective: Mobile health (m-health) is a fast-growing service that enables users to consult with doctors remotely. This research investigates the factors influencing m-health adoption in Indonesia using The Unified Theory of Acceptance and Use of…
Understanding screenshot collection and sharing on
messaging platforms: a privacy perspective
Individuals rely on messaging platforms to form and maintain intimate relationships, trusting shared information will remain within intended digi-
tal confines. However, the screenshot feature allows people to capture and store pieces of private…
tal confines. However, the screenshot feature allows people to capture and store pieces of private…
Understanding oncologic emergencies and related emergency department visits and hospitalizations: a systematic review
Patients with cancer frequently visit the emergency department (ED) and are at high risk for hospitalization due to severe illness from cancer progression or treatment side effects. With an aging population and rising cancer incidence rates…
UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA
An important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key
components of the Theory of Planned Behavior (TPB) (attitude,…
components of the Theory of Planned Behavior (TPB) (attitude,…
Understanding darkness: age, sex, and tech-proficiency in
knowledge and perceptions of technology-mediated abuse
This article examines how people understand technology-mediated abuse (TMA) between adult romantic partners. Because knowledge and
attitudes regarding sensitive issues are created and shaped via technology, users’ interpretations are crucial to…
attitudes regarding sensitive issues are created and shaped via technology, users’ interpretations are crucial to…
UNDERSTANDING BRAND STRATEGY: A REVIEW
This research is a descriptive study with a qualitative approach. Data collection was carried out by literature study of various articles related to brand strategy, brand space, brand equity distribution, and digital brand strategy. The purpose of…