Browse Items (9485 total)
Sort by:
PENGARUH LAYANAN PAYLATER DAN LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN PADA GENERASI MILENIAL DI KOTA YOGYAKARTA
This research aims to determine the influence of paylater services and financial literacy on the financial behavior of the millennial generation in the city of Yogyakarta. The research method uses quantitative methods by carrying out multiple linear…
THE INFLUENCE OF BRAND IMAGE, ATMOSPHERE STORE AND PRICE PERCEPTION ON CUSTOMER SATISFACTION OF STARBUCKS GRAND PAKUWON - FOOD JUNCTION THROUGH PURCHASING DECISIONS
The objective of this study is to examine the impact of brand image, atmosphere, and price perception on customer satisfaction in relation to purchasing decisions. The research design employed is explanatory research through a quantitative approach.…
ANALISIS PRODUCT QUALITY, PRICE SERTA E-WOM PADA KEPUTUSAN PEMBELIAN KONSUMEN MELALUI SHOPEE
The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…
Pengaruh Work-life Balance yang di Mediasi oleh Job Satisfaction terhadap Turnover Intention
Studi ini menganalisis keseimbangan kehidupan kerja karyawan terhadap niat keluar yang di mediasi oleh kepuasan kerja karyawan PT EPS Indonesia. Sampling terdiri dari 80 individu, menggunakan rumus Slovin. Data survei dianalisis dengan SmartPLS 3.…
Efek Nilai Hedonik Terhadap Cinta Merek: Efek Mediasi Emosi Konsumen dan Ikatan Merek Pada Pelanggan Reguler Makanan Siap Saji
The objectives of this study are: (1) to examine the antecedents of brand love derived from the hedonic value of a product/service, consumer emotions, and brand attachment, and (2) to explore the role of consumer emotions, and brand attachment in…
Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing (Marketing Management Literature Review)
The Literature Review article on the Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing is a scientific article that aims to build a research hypothesis on the influence between variables that will be…
The Effect of Profitability, Financial Leverage, and Winner/LoserStocktoIncome Smoothing
This study aims to find out: (1) the effect of profitability on the occurrence of income smoothing practices, (2) the effect of financial leverage on the occurrence of income smoothing practices, (3) the effect of winner/loser …
PENGARUH REWARD, PUNISHMENT DAN MOTIVASI TERHADAP KINERJA MITRA PENGEMUDI SHOPEE FOOD YOGYAKARTA
Penelitian ini bertujuan untuk mengetahui pengaruh reward, punishment, dan motivasi terhadap kinerja mitra pengemudi Shoppe Food di Yogyakarta. Metode penelitian yang digunakan adalah metode kuantitatif menggunakan analisis Regresi berganda dengan…
Analysis of Accounts Receivable Turnover at PT. The Core of Sumatran Success in 2021
This studyaims to analyze how big the level of receivables turnover on sales made by PT. Inti Sukses Sumatera in 2021. In the midst of intense business competition, companies are required to be able to achieve market…